The Link Between Fashion and Technology
This year’s New York Fashion Week has made it apparent that there is one must have item in attendance at every fashion show and it can’t be worn. Cell phones are no longer considered the new invention on the block. Its 40 year presence seems to have made this device a commonplace one. So how is this commonplace item now revolutionizing fashion shows? And is this “revolution” a good one?
According to an annual report taken by firm Kleiner, Perkins, Caufield, and Byers, Americans check their cell phones an average of 150 times a day. To say that cellphones are practically attached to our hips and have become an integral part of our lives is an understatement. It is no surprise then that cell phones have made their way into the fashion industry, especially fashion shows. They have served to act as the bridge between designers and clients, businesses and consumers, and even countries.
What this means is that Mai, in China, can view the designs Camille is seeing in New York before the model has even made it off of the runway. How? The answer is simple: social media. The platforms on which fashion show content is being viewed are steadily becoming endless. All one has to do is turn to Facebook, Instagram, Twitter, Snapchat and any other social media platforms.
The Millennial generation has grown up being able to access information almost instantly. This gratifying feeling has left us quite impatient when things are not received quite as quickly as we would like. Therefore, the use of cellphones to quickly relay content satisfies our generation’s need for fast, continuous access to information.
So, if you weren’t able to attend an exclusive fashion show for the industry elite, you can easily open your Instagram, scroll through your feed and feel as though you were there.
For others, however, the use of cellphones in fashion shows can be detrimental to the event. There are those that believe that using your cell phone during the show takes away from experiencing it fully. Just looking down at your cell phone for one minute increases the possibility of missing some minute detail.
It seems that the presence of cell phones in fashion shows has its pros and cons. However I am sure that designers are glad to have the free promotion that comes with having their work shared through social media.