The Winners, Losers and Unexplainable Events of Super Bowl LII
The underdogs won, Justin Timberlake was a cowboy, and the most expensive 30 seconds ever were wasted. Super Bowl LII was certainly an interesting one.
It was a David and Goliath situation when the Philadelphia Eagles, having never won a Super Bowl, took on the New England Patriots, who have five wins under their belts. The Eagles were of course, victorious, gaining their first Super Bowl win ever. And what a win it was as both teams played a great game.
The final score was 41-33 and was neck and neck the entire time. The Eagles made many impressive plays that kept the viewer on the edge of their seat, but the Patriots made nearly as many impressive plays back. Both teams played their hearts out.
Even in the last few seconds, the Pats nearly made a play that would have put the game into overtime, putting it right down to the wire, but the game ended when the pass was incomplete and the game went to the Eagles.
However, many the highlights of the night was not the game itself, but the commercials made specifically for the big night. Every year, companies buy up the most expensive air time in all of television and put forth their best, funniest, and most memorable commercials.
That said, this year was a bit of a disappointment. It would seem that the biggest trend of Super Bowl commercials would be to simply place an A list celebrity in a situation. Just a scenario, the simple fact that they were there seemed to be the point of the commercial.
One such ad was Keanu Reeves riding a motorcycle. He rode the bike, did some stunts, showed his face and that was it. It was necessary to google the ad to remember what the commercial was advertising.
Then there were the football comercial staples. Bud Light showcased it’s newest two installments of it’s medieval “Dilly Dilly” ad featuring the magnificent “Bud Knight” character who also made a real life appearance at the game itself. These ads are undeniably effective simply based on the fact that if one were to exclaim “Dilly Dilly” to their friends at the sports bar, there is a good chance that “Dilly Dilly” will be shouted back. When an ad transcends the commercial break and becomes a part of pop culture, it worked.
An interesting contrast is offered by another commercial for the same company, Budweiser beer. But instead of a funny catchphrase, they attempt to tug on the heartstrings with an overproduced ad about how the company donated cans of water to Hurricane Harvey victims. Because apparently the difference between those who drink regular beer and light beer is the same as those who watch Adam Sandler movies, and those who like Kevin Costner films.
By far the strangest ad was not by any business, but a religion. Scientology took the air waves for 30 seconds in an ad referred to as “Curious?” in which the screen flashes with images of their expensive churches and sci-fi inspired theaton readers. The ad began with a shot of a Google search of “what is Scientology?” The point was to get the viewer to make that very Google search.
This was of course not as odd as what would happen after that. For 30 seconds, a black screen was being broadcasted. This was the most expensive dead air anybody will ever see. That 30 seconds was worth around 2 million dollars. Somebody definitely lost their job for that one.