New Balloons at Macy’s Thanksgiving Day Parade Cost $190,000

Macy’s celebrates 91st annual Thanksgiving Day Parade. (Photo: Kristina Borsova)

by Dana Hirsch


A colorful variety of balloons and floats made their way through Manhattan on Thursday morning in Macy’s 91st annual Thanksgiving Day Parade.

Most balloons are traditionally corporate-sponsored and with the popularity of the parade that is broadcast on national television, it begs the question how much money is spent on the yearly extravaganza.

According to CBS News, the total cost for the parade is anywhere between $11.6 million and $13.4 million, while new balloons cost sponsors about $190,000, which is roughly the amount a student at a private college spends on getting their bachelor’s and master’s degrees. Larger balloons cost at least $510,000 to fill with helium and to have their balloon return to the parade, sponsors pay $90,000. Parade floats cost approximately $780,00 to $2.6 million, according to CBS News.

The parade was watched by millions of spectators this year, according to The Daily News, and with the crowds came the need for a New York Police Department (NYPD) presence that Mayor Bill de Blasio called “stronger than ever” in a news conference.

Even though there was no confirmation of a credible threat to the parade, security was ramped up, according to CBS News. After the truck attack in Manhattan earlier this month and the Las Vegas country music festival shooting in October, the NYPD took no chances and had officers circle the crowds with assault weapons and portable radiation detectors, positioned sharpshooters on rooftops, and had sand-filled city sanitation trucks as traffic barriers at every cross street to the parade.

According to ABC News, four protesters momentarily stopped the parade, calling for action from Congress to replace the expiring DACA program protecting individuals who were brought to the U.S. illegally as children from deportation. The Dreamers were carried away by NYPD police officers quickly, none were arrested or received citations.

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