Stop Using Plus Size Labels: A Call For a More Body Positive Fashion Industry
Fashion has been notorious for being exclusive when it comes to advertising. Skinny girl with high cheekbones and perfect portions.
Clothing brand, Lane Bryant, decided enough was enough, and they launched a campaign commercial with nothing but “plus size” models. The campaign came to a halt in some sense when it was seen as being, not suitable enough for some national network TV audiences.
The 30 second commercial was banned by ABC and NBC.Featuring plus-size models Ashley Graham, Precious Lee, and Tara Lynn. The ad does show a lot of skin as so do other commercials with “smaller” models, but what the commercial makes clear is the body-positive message, as model Lee says in the ad, “This body is made for proving them wrong.”
Ashley Graham spilled her truth to E! News stating, “I hate the word ‘real woman’ and I hate the word ‘plus-size,’ I’ve got plenty of friends [of all sizes] and different shapes and everything, and I don’t want any of them to feel like they aren’t real women.”
Lane Bryant released a statement with the campaign, “The THIS BODY campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes. What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as her smaller counterparts, and decide what beautiful means to her. The THIS BODY commercial holds nothing back. It is a true celebration of women of all sizes doing what makes THEM feel beautiful whether it’s breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be!”
There is an ongoing debate on whether or not, “plus size” is even an appropriate term. What really classifies someone as being “plus size?” Anyone bigger than a size 6?
Hilarious comedic actress, Melissa McCarthy makes a call to tell people to stop labeling women as “plus size.” She brings attention to how the media tried to give off the idea that all women are in competition with one another when in real life that is not the case.
McCarthy spoke with E! News about her newly released fashion line, “Every time someone says, ‘You make a plus-size line,’ I just correct them: ‘I make clothes for women,’ not a plus-size line.”
It seems like everyone is always down for women equality but we still adhere to these labels that can sometimes bring others down even if there is no malicious intent.